Black Friday is over. Red Saturday is done-zo. And Cyber Monday is finally wrapped up as well. FINALLY.
With my inbox overflowing with promotions and deals from every website under the sun, I am happy to finally be past those annoying over-hyped and marketing-intense days of the Christmas season. With everyone burning through cash they don’t have to buy more stuff they don’t need, Giving Tuesday is a welcome relief and the perfect opportunity to support a cause that is near and dear to you.
This year, I’d like to present to you a different option for your Giving Tuesday funds. Consider supporting Canadian agriculture. Consider supporting our farmers who work hard to provide safe and affordable food for you. Consider supporting an organization that works hard to provide credible information on food and farming.
My good friend Amy Matheson wrote a post this morning that really struck a chord with me. Given the purpose of this blog, I wanted to share it with you and provide an alternative #GivingTuesday idea that is incredibly important to me.
Hey friends & family. Today is #GivingTuesday! I understand that when you think of “giving to a charity” Farm & Food Care may not be top-of-mind. After all, we’re not saving lives, we’re not conducting groundbreaking research; but here’s the thing – I kind of feel at some level we are. Is that a stretch? I personally don’t think so. Here’s why: Everyone eats. We all need food and we all need it produced by family farms like yours, and mine. We also need Canadians to understand our food, where it comes from, and who puts it on our plates. That’s where we come in. With resources like The Real Dirt on Farming magazine that shares accurate, credible information, with on-farm tours for food influencers (people writing about food, influencing buying decisions), with virtual farm tours where you can literally sit in your downtown condo and watch a real farm operation, to sharing the faces of food and farming in Canada through social media, print, etc. We also have the tools that provide us with an in depth report card on the things matter to Canadians via The Canadian Center for Food Integrity, and an amazing website called Bestfoodfacts.org.
BUT, and here’s the but…all of these things? They cost money. A lot of money. Let me put this into perspective. Animal rights activist group with a mandate to end all animal agriculture: annual budget, 200 million dollars. Farm & Food Care annual budget, 2 million dollars.
We have a lot of work to do, and a million reasons to keep sharing the right information. Our haters have very loud voices, and lots of money to back them. Let’s start here, today – on Giving Tuesday, and support an organization with the audience, and the resources, we just need your help to turn up the volume which one day, will drown out the negativity.
Whew…thanks for reading that. 🙂 as you can see, this is a topic that’s very close to my heart, and exactly why I am proud to be part of Farm & Food Care Canada. $10, 25, $50, $100, any amount matters and is deeply appreciated. See the link below to contribute to the movement, to a cause that matters to any of us that eat, and love our farmers!
Happy (Giving) Tuesday.
Check out Farm and Food Care’s website here: http://www.farmfoodcare.org/canada/
Thanks for checking this out!